Animation for charities and NGOs
We create animations that help charities explain what they do, bring people into a campaign and show them how to get involved. From a volunteer’s first steps to an issue that needs public attention, we find a clear way into the story.
Talk to us about your animationGive people a way to get involved
You might be recruiting volunteers, preparing a campaign for an event or explaining a new direction for your organisation. Each brief asks something different of the audience. The animation needs to make that next step understandable, as well as giving people a reason to care.
For Pets As Therapy, that meant showing the practical steps of volunteering through the story of Pickle, a real therapy dog. For Blue Cross, it meant introducing an organisational framework through the relationship between pets and their owners.
Find the right tone for the subject
Charity animation does not need to look or sound one particular way. Our work ranges from warm character animation to direct motion graphics and darker, cinematic storytelling. We build on the organisation’s identity and choose an approach that fits the people watching.
World Animal Protection’s COP28 film connected factory farming, climate and people’s lives. Oxfam’s film for Davos 2019 used the charity’s existing visual style to explain inequality in a short format.
Pets as therapy
Volunteering
A volunteer journey, from signing up and assessment to training and choosing a place to visit. Pickle’s story makes the requirements part of the action, with narration by his owner, Cath Shipton.
World Animal Protection
COP28 Animation
A film for COP28 connecting factory farming in the global North with its effects on animals, climate and communities in the global South. The approach related the animation to the charity’s work with farmers in Kenya.
Oxfam
Inequality
A short motion graphics film explaining inequality for Davos 2019, developed from Oxfam’s existing visual style.
Blue Cross
Impact Framework
A two-minute introduction to Blue Cross’s Impact Framework, focusing on the relationship between pets and their owners to explain the principles behind its work.
Planning a charity animation?
Tell us who you want to reach, what you need them to understand or do, and where the animation will be seen. An existing campaign, brand or script can give us a starting point. If you are still working out the story, we can talk it through.
Get in touch